Design, strategy and everything in between.
Hello! I’m Hannah — creative problem solver and the face behind Freddie Mac’s social media channels.
From visual direction and content creation to growth strategy and brand building, my work blends creativity with impact to deliver results that resonate.
This collection of work is a peek into my brain — where strategy meets storytelling and engagement isn’t just a metric, it’s a feeling.
Feel free to explore some of the recent projects I’ve led and contributed to.
Projects
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Freddie Mac
Meta
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Freddie Mac
X
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Freddie Mac
LinkedIn Live Events
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![Freddie Mac]()
Freddie Mac
Creative Briefing
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ASNE
Digital Media
Impact Snapshot
The proof is in the numbers.
Through strategic thinking with creative execution, I’ve elevated Freddie Mac’s brand presence across Instagram, Facebook, X and LinkedIn over the last 4 years. Here are just a few wins:
Total Followers
27,100 - up 302% since 2022
Avg. Engagement Rate 4.5% - 104% above benchmark
Total Followers
131,128 - up 31% since 2022
Avg. Engagement Rate 4.84% - 60% above benchmark
Total Followers
193,716 - up 77% since 2022
Avg. Engagement Rate 4% - 86% above benchmark
X
Total Followers
79,790 - up 6% since 2022
Avg. Engagement Rate 2.8% - 131% above benchmark